👋 Hi, I'm Preetam.

Life is an adventure. My current adventure is building profitable SaaS businesses while leading a good life.

I'm an entrepreneur by passion and generalist by nature. I've dabbled in product management, design, coding. My current obsession is with becoming great at marketing.

Follow me and my co-founder Sankalp as we build DelightChat to become the best customer support software for Ecommerce and D2C stores in the 🌎🌍🌏

I'll be sharing learnings along the journey on this blog and on my Twitter.

I also talk regularly about micro-SaaS, the importance of writing and more. You can find all podcasts, webinars and AMAs in the talks page.

I also write a weekly newsletter called ☕ Sunday Coffee. It's about building internet businesses while living a good life. Subscribe to be notified of new posts.

Journey (👶 to 2018)

If someone asks me where I'm from, I say "India".

Born on 23rd October 1993 in the beautiful state of Assam (North eastern corner of India), I've lived in all major cities in India (Mumbai, New Delhi, Kolkata, Hyderabad, Bengaluru) and currently reside in Hyderabad where the rest of my family has settled.

After getting my engineering degree from Manipal in 2015, I've worked in Digital Marketing (MySmartPrice, Jobspire) and Product Management (Goodbox, Unacademy).

In 2016-17 I built software for the F&B industry (Levelz) which failed due to lack of market demand. In 2018, Sankalp and I built a session recording tool for mobile apps (SessionFox) which too failed due to the same reason, despite our best intentions to avoid that outcome.

Since then, we changed tracks to focus on pursuing ideas with validated demand, and only working on a business idea after we have identified where and how we would acquire customers.

Journey (2019 - 2022)

SuperLemon, a WhatsApp plugin for Shopify stores, was the first success based on this formula. Sankalp and I launched the app in April 2019 and grew to $25k MRR by June 2020.

We had promised ourselves that if we taste success, we would pass on our first-hand knowledge so that others too could achieve the same feat. Hence, in mid-2020, I wrote an extensive 8,000 word guide for anyone looking to make money building Shopify apps.

In Q3 of 2020, I published an exhaustive Micro-SaaS guide with the goal of helping more people build small internet businesses and earn their financial autonomy and freedom.

I also built a Habit Tracker Template using Google Sheets that I find it simpler and more effective than using any app. I hope it serves you as well as it does me.

For the first time in my life, I launched an online course in January 2021 which went on to make $6,622 in 5 days. It's about Programmatic SEO, a methodical approach to discovering keywords and growing Google search traffic. I acquired this skill while working on improving search traffic for DelightChat, so it's based on real-world experience and success. Check it out!

In February 2021, Sankalp and I built and launched DailyHabits, a simple habit tracker app that's completely free. We're not sure where this project is going, but it was fun to build it and we really like using the app ourselves.

In December 2021, we launched DailyWorkouts (now closed), a new website dedicated to lifelong fitness as part of our 10-year vision of creationg purpose-driven projects.

Journey (2022 - 2023)

Around August 2022, both Sankalp and I had burnt ourselves completely from working non-stop on DelightChat to make the business succeed. A lot of this hard work stemmed from a fear of failure - we just built a successful app, what's happening, why is this new business feeling so hard.

In reality, we had taken on a massive new step. It felt like going from a 20 kg squat to 120 kg squat. It's not that we were only struggling with the weight, we were breaking mentally and physically.

So we both along with Bharath, our 3rd cofounder who joined us along the journey, decided to take a step back and recharge mentally and physically.

In 2023, I got married 💍 to my beautiful soul and life partner Mausumi. We then used up most of our savings to travel parts of the world. We tried doing it while continuing our regular lives and work. Our travels took us to 14 countries across South East Asia and then Europe.

Journey (2024 - present)

In 2024, having filled our hearts by fulfulling dreams that we had held on but always deprioritised for the sake of other priorities in life, most often career, we slowed down to focus more on our day to day. What does our best life look like?

Answering that question took us to the beautiful mountain town of Dharamshala. As I type this, it has been just over 1 year since we moved here, which was on February 15, 2024. Our lives feel incredibly fulfilling, and we both feel blessed to get the opportunity to build a life surrounded by nature - birds, mountains, river streams. There is a calmness that engulfs you and provides deep rest to your soul, as if your soul was seeking permission to truly rest and calm down in the present.

In 2024, I embarked on a new learning journey - I learnt to code by overcoming my Fear of Failure. I learnt Ruby, Rails, JS, React and how to deploy apps to Heroku in 2024. In 2025, so far I've learnt to ship using NextJs and Vercel.

I'm learning how to interface with various AI models and build prototypes. The future seems bright of hope and optimism again.

The idea is to build and launch new prototypes every month or so - just learn and build and gain experience into the new world of technology as it rapidly evolves. We built a simple idea to generate cover letters using AI and are currently evaluating the next micro-product we can build.

I also plan to build passion projects, purely hobby ideas that I pursue for fun, fulfilment, and above all only for myself.

Get in touch

I'm most active on Twitter. You can also find me on the web elsewhere.

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